A new analysis of trends in philanthropy by GivingUSA demonstrates a trend away from individual giving and towards private foundations. "A decade ago they represented 8.5% of philanthropic dollars (two decades ago, 7%). Today they represent 12.4%." This is a good thing because structured giving demands accountability and responsible stewardship. And that's a plus for the giver and the recipient.
"International affairs giving is about $11 billion, of which about 74% is for international development." About $5 billion of this goes to pay for vaccines in impoverished nations. This is heartwarming news, as worthy organizations such as The Global Fund need all the funding they can get to spread hope.
Cause For Concern
In his just published new book, Charity Brands CEO Stephen M. Adler gives a look at one of the most inventive minds in the industry, and recounts his experiences developing some of the world’s most-recognized non-profit/corporate programs and sponsorships, providing a background and analysis of programs developed by others in cause-related marketing, a market segment that will grow to $1.34 billion in 2006, a 20.2% increase over 2005. Purchase book here.
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