15,000 women die every year from ovarian cancer. Only 50% of women with the disease survive longer than five years, in large part because only a quarter of women with the disease are diagnosed in the early stages.
But that could change in 2007.
Experts have reported a potential breakthrough in ovarian cancer detection, with a checklist of symptoms that every woman on the planet must study like a bible.
Supporters of ovarian cancer research should be proud of themselves. They can celebrate at the 10th annual Super Saturday on July 28, the must-attend annual Hamptons event featuring a garage sale with donated clothing and accessories from over 200 top designers, hosted this year by Kelly Ripa. The event is organized by the tireless, amazing women at the Ovarian Cancer Research Fund, a client of mine. If you can't make it to the Hamptons this year, watch it on QVC, which will be covering the event and offering fantastic designer deals to viewers, the proceeds of which will benefit cancer research like the kind that led to today's exciting breakthrough.
Cause For Concern
In his just published new book, Charity Brands CEO Stephen M. Adler gives a look at one of the most inventive minds in the industry, and recounts his experiences developing some of the world’s most-recognized non-profit/corporate programs and sponsorships, providing a background and analysis of programs developed by others in cause-related marketing, a market segment that will grow to $1.34 billion in 2006, a 20.2% increase over 2005. Purchase book here.
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