The October issue of The Atlantic is titled The Values Issue. The cover story is an interview with Bill Clinton on his social philanthropy ventures. "The idea is to identify markets that aren't supplying enough beneficial goods or services to meet the potential demand, and then to lead them to a new equilibrium"--a business approach to philanthropy. The article raises questions about whether the traditional approach to philanthropy--the grantmaking foundation--meets today's needs. It's worth a read.
Another piece in the issue explores the genetic basis for altruism.
Pick up a copy at your local newsstand.
Cause For Concern
In his just published new book, Charity Brands CEO Stephen M. Adler gives a look at one of the most inventive minds in the industry, and recounts his experiences developing some of the world’s most-recognized non-profit/corporate programs and sponsorships, providing a background and analysis of programs developed by others in cause-related marketing, a market segment that will grow to $1.34 billion in 2006, a 20.2% increase over 2005. Purchase book here.
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