I've written previously about the importance of supporting veterans' charities in the wake of the Walter Reed scandal. But caveat donor. This Palm Beach Post article, in which I'm quoted, is about The Disabled Veterans LIFE Memorial Foundation, which is charged with building a monument in Washington DC for the nation's 30 million veterans, is up to its eyeballs in debt and mired in an ugly family squabble. 88 cents on the dollar is spent on fundraising.
As I told the reporter, "The numbers tell the story, and that's not an acceptable number for a nonprofit."
Cause For Concern
In his just published new book, Charity Brands CEO Stephen M. Adler gives a look at one of the most inventive minds in the industry, and recounts his experiences developing some of the world’s most-recognized non-profit/corporate programs and sponsorships, providing a background and analysis of programs developed by others in cause-related marketing, a market segment that will grow to $1.34 billion in 2006, a 20.2% increase over 2005. Purchase book here.
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